DRIVING REGIONAL EXPANSION WITH IT
As part of its Genesys program, CCE set out to deploy a new supply chain
management solution at all 17 of its European plants. The new system would
replace and automate many of CCE’s supply chain processes and required new
skill sets to ensure the required speed of deployment. CCE needed a partner to help deliver this new SAP-enabled business
transformation. This would involve not only delivering a technology solution,
but also training users on the new processes to ensure the full benefits were
realized. CSC was selected because it has combined a strong ‘front office’
business transformation and change management consulting capability with a
‘back office’ technology delivery capability for CCE since 2008. Prior to
Genesys, CSC had already been supporting CCE’s applications with SAP, including
order processing, manufacturing, financial transactions, human resources,
procurement and other related processes. “We started Project Genesys not as an IT project, but as a business
transformation project to enable CCE’s day-to-day business to work in a
harmonized way,” says Cetin. “Since CSC knew our processes, people and
solutions, we thought that would carry over very well into the deployment
process, and especially from an acceleration perspective, because the learning
curve would be relatively short.”
“Beyond that,” Cetin adds, “CSC has very experienced and capable people
from an implementation perspective. And, we needed to make sure the
cost-quality equation worked for us. CSC met our criteria and satisfied us from
that perspective as well.”
SOCIAL NETWORKING
Coca-Cola maintains a visible appearance on Facebook and other social
networking sites such as Twitter. With over 34 million fans as of 2011,
Coca-Cola harnesses the power of social networking to spread the word
concerning new products, test advertorial campaigns, invite users to play games
and associate Coca-Cola products with positive feelings. Using social
networking technology enables a brand to stay young, fresh and current.
ONLINE ADVERTISING
Coca-Cola uses subtle yet effective online advertising to make you feel
like you want its products. Targeted advertisements on websites mean that
Coca-Cola has greater control over who sees their ads and when they see them.
For instance, when you're perusing the online menu of a local eatery, Coke ads
may appear, making you associate that restaurant with a tall, icy glass. Or,
when you're researching local beaches, you may see an ad for Coca-Cola
products, thereby associating heat with the refreshment of Coke
